Atomic Penny

I had mice, I know because my cat caught one, I caught seven. Where there is one, there are more. Mice are like your marketing program. In the right environment they can thrive.  In the wrong environment they wither and leave. Mice are like your customers, willing to stay if the environment is right, willing to leave if there is a better opportunity elsewhere. What have you done to keep your business environment hospitable?

Look around, if your environment is lacking, so probably are your customers. Are you giving them a reason to come back and visit? While Starbucks has had a rough couple of years, it still has a welcoming environment. Free WI-FI, chairs, and even couches. Free food when you register your gift card, no questions if you stay and relax or work for a while. Why? Because they want you to come back.  And when you do, there is a good chance you will spend your time and money there.  While there is competition out there, Starbucks is working hard to keep business coming in the door, today and tomorrow.

Does your business welcome your customers back, or is it one and done?

POWER ON–Mark