Spreading Your Marketing Message One Step at a Time
Apr20
On Monday, the Boston Marathon was run for the 114th time. If you watch any news coverage of the event, be sure to look closely at what the runners are wearing. Not the shoes, socks or even shorts. Look to see if they are carrying a message on their shirts. Also look to see if they are carrying a smile.
Why the shirts? It is more than a marathon, it is a cause, a hope a challenge. It is something many of them do to prove they are alive and well, other to remember or honor someone who has passed, or if fighting the good fight. I was not at the Boston Marathon, but at the Salt Lake City Marathon on Saturday and saw the contingent “Running For Michael“. They are even highlighted in a local news story.
Think of this from a marketing perspective. These runners and those cheering for them are all spreaders. Spreading Confetti, to all those that saw them run. What a great way to spread a message of hope or hype: “It will all work out.” How are you going to spread your message?
POWER ON–MarK
