Atomic Penny

Once your countdown is complete, it is time to launch! Over the last several weeks we have seen the launch of the Apple iPad, the Microsoft Kin phone, the HP Slate and the updated Hyundai Sonata. Of these four, which one were you most aware of being launched? I would venture to say it was the iPad, not because of the amount of TV or print advertising, but because of the Confetti. Go to any search engine, news source or blog and you will see more about the iPad than any of the others. Why? Because of past performance and heightened expectations.

That’s what Apple does better than any company in the world. It creates anticipation, and launches, as promised. Even if the iPad is not something you would own, you probably had a discussion about it. The other products, possibly, but the passion probably was missing. That is the difference. Regardless of opinion, the product is discussed.

Apple is a spreader, and a darn good one. What can you do to spread your message. have people talk about it, then launch on time?

POWER ON–Mark