Create a Memory With Marketing Font
Apr5
I found this real cool font that reminded me of how marketing can be anything you want it to be. The font is based on a Volvo 240 wagon, and I have a strange love for that car. My grandparents owned one, as did a couple of my aunts. I remember the comfortable seats, the space and the nice drive. It’s funny how a font can bring back those warm, fuzzy memories.
That should be the ultimate goal of your marketing. Make it so it elicits a good memory. Sense-based memories should be your focus. Jog your customers minds with sights, smells or sounds. Remind people of a positive experience that they can correlate to your business.
Every time you do this, you spread your Confetti and build your Confetti Project. It will continue to spread as you create more interactions and memories. Take a minute to think of your customer interactions, and what kind of memory they will create.
What are you doing today to make your customers remember you?
POWER ON–Mark
