Atomic Penny

There is a running corporate joke: “The beatings will continue until morale improves.” But with job cuts abound and high demand for increased productivity, is this the way of the future? And is company morale affecting your marketing?

I would argue that it does in fact affect marketing. If an employee is unhappy, their unpleasant attitude can become viral. For example, the Dominos Pizza video that spread like wildfire in 2009. While the video has been removed, it received plenty of airplay and cost the company millions of dollars.

This is obviously an extreme example of how company morale can affect marketing. But even on a smaller scale, do you want to be proactive about your employees’ morale or do you want to risk having disgruntled employees poorly representing your company to prospective customers?

Marketing isn’t always communicating what your company’s services/products are to customers. It is also how your business delivers that message. Remember, always keep a watchful eye and resolve issue right away. And simply treat employees how you would like to be treated. A little empathy can go a long way for your bottom-line.

POWER ON–Mark