Atomic Penny

EVENT INFORMATION FOR INDIVIDUALS OR COMPANIES

Events identified here provide independent 'Building Blocks' to help seminar participants structure, position, invent and/or re-invent their Small-to-Medium Enterprise (SME) in order to operate at a higher level of performance, fulfillment and customer & client satisfaction, regardless of what products or services they may offer — Basically, to "Do More With Less!"

Each seminar is strictly a self-contained learning experience, tailored to the needs of the entrepreneur and/or small-to-medium business executive — and to people who want to learn how to think like an entrepreneurial executive. Ideally, participants will take all of the events in sequence. But, because each seminar is an independent, self-contained learning experience, people can decide to 'Take a Giant Step Forward' at any time by signing up for the next, upcoming seminar and then taking their first 'Giant Step Forward' from that point on!

Come, Let's Go… YOUR higher orbit Is calling!

BUSINESS DYNAMICS

BUSINESS DYNAMICS: Building Blocks to help your Small-to-Medium Enterprise (SME) move to a higher orbit — Even in these tough, challenging economic times !

• 'Come in, sit down, let's get inspired!'
• The role & place of the Small-to-Medium Enterprise (SME) in a 'Global Village'
• Re-inspiring, Re-invigorating, Re-inventing your business
• Act like a professional manager, Think like an entrepreneur
• Business Plans, Marketing Plans — Closely followed by an Action Plans!
• Going above & beyond the call of duty
• Delivering more than you promise
• "The Spark of Imagination!"

Interested in attending?  Let me know.

MARKETING DYNAMICS

• It all begins with you & your specific SME & its product & services
• Marketing research is more than an idle phrase
• Key terms in your marketing lexicon: 'Markets', 'Audiences', Publics'
• Hunting for big game: A 'Shotgun Approach', or a 'Rifle Approach'
• Marketing, target marketing, demographics & psychographics
• 'Push' or 'Pull' strategies thrown in the mix
• 'We have met the Enemy — and he Is Us!'
• Out-thinking the enemy, the market, the competition & the times

Interested in attending?  Let me know.

SALES DYNAMICS

Marketing & Sales — Hand & glove, each with an essential role to play
• The role & place of sales & salesmanship in a marketing-driven world
• Just what ARE you selling? Units, Diverse Inventory, Convenience, Service
• A good sales team begins with good sales management
• "I love selling… It's the paperwork I hate!"
• High-tech tools for a low-tech activity: Computers & the Internet
• There is more to effective sales than selling
• Prospecting, Mining, Networking, Tickling, Transcending

Interested in attending?   Let me know.

CUSTOMER-CARE DYNAMICS

• CRM — Customer-Relationship Management
• Making the high-tech tools work for YOUR business
• Ongoing customer & client contact Is essential
• Re-selling customers & clients Is harder — and easier — than selling them the first time!
• Sales, Service & Support all begin with a capital 'S'
• Taking customer care, service & salesmanship to a higher orbit
• The customer & client are always King & Queen
• But the key word Is 'Relationship' — And that's always a two-way street

Interested in attending?  Let me know.