Cooking and Marketing, Part 2
Last post I discussed building the recipe for starting a marketing idea. This week, let's talk about the atmosphere. Where do you choose to eat when you are in a new town or want to try a new place? Is it based on proximity, food choices, service or recommendation? Or is it something else?
When I want to try something new I do it a couple of ways. I decide what kind of food I do or don't want to eat. Usually I eliminate what I don't want to eat, then decide what sounds good. Then I will check Yelp, see what is new, then take a chance.
The first experience is based on the above; my return is based on atmosphere. Atmosphere in a restaurant is a lot like marketing. You create an environment that enhances an experience, want the customers to buy-in, and most importantly creating the desire to return and voluntarily spend money.
When creating the atmosphere of your marketing program, think of what you enjoy. What are you willing to pay extra for, and what do you expect as part of your interaction? Do you anticipate smoke or aroma in a BBQ restaurant? Are you looking forward to being given chopsticks or do you have to ask for them at an Asian eatery?
Does your marketing program create the right atmosphere? Or is it based on the narrow vision of a few people unwilling to look beyond the end of the nose. Or worse, is it so broad-based that it misses everyone?
It is hard to choose the right marketing recipe, but it is sometimes harder to walk away from a mistake. Using the steps of The Confetti Project, start with the countdown to determine where to start. Most importantly, consider all options, make a choice and initiate liftoff.
POWER ON–Mark
Tags: actionable, Attention Grabbers, Confetti, confetti project, Dynamic Marketing, Marketing Knowledge, Power Tips, small business marketing, Unconventional Thinking, Yelp
