The $3 Customer, Marketing ROI on a Budget
You have many choices when marketing to customers. Imagine the scenario where you have $3 left in your marketing budget. You want to reach as many prospects as possible and want to grow your business. Sounds absurd, right or wrong. As a marketer or business owner you have that decision to make every time you begin a new marketing concept.
What can that $3 buy you? Printing, postcards, a couple of banner ads? How about some goodwill and respect? Instead of marketing to the masses, market to the ONE. Who is the ONE? It is the one person who can influence others to interact with your business.
Your $3 can buy a cup of coffee or a piece of pie. Make the interaction special, memorable and personal. A cup of coffee by itself is just a cup, but the conversation and interaction will make or break the deal. Discuss what is important to the ONE. Family, sports, cars, world peace. It is your money but her time. The whole idea is to gain the trust of the ONE. If you do, the ONE can be your gateway to your future. Not only in customers, but in VC, media, alliances.
$3 and an hour of your time. It’s worth the investment.
POWER ON–Mark
Tags: actionable, Attention Grabbers, confetti project, Customer Value, Dynamic Marketing, Low Cost Marketing, Marketing Knowledge, Power Tips, Relationships, small business marketing, Unconventional Marketing, Unconventional Thinking, Under-utilized Resources
June 15th, 2010 at 6:18 pm
Great post mark. You’ve hit the nail on the head. Everyone’s looking to blast everyone by casting a giant net and hoping to catch a few fish…. It’s a bad strategy.
Good stuff.