“That Guy” Marketing Interactions That Work
You know the one. The person who everyone remembers from an interaction. He may not be the richest, best looking or most interesting, but the one person wh makes you feel better about yourself and others after an interaction.
The Confetti Project can work the same way. Be “That Guy” to your customers, prospects and suspects. Hugh MacLeod is “That Guy”, author of “Ignore Everybody” leaves his mark with every interaction. His Daily Business Card is amazing artwork for everyman.
Pamela Slim is ”That Woman”, dedicated to helping other escape from the corporate abyss. Right now she has an entire series of posts on expanding markets. She is a true confetti spreader.
Be “That Guy” or “That Woman” to your customers. Make the interaction something to remember and give everyone a reason to come back again. It’s not about the budget, it’s about the interaction. Oh, and when you interact, give those you meet a reason to remember you, and not a business card (unless you have one done by Hugh Macleod).
POWER ON–Mark
Tags: confetti project, Dynamic Marketing, Escape from Cubicle Nation, Gaping Void, Hugh Macleod, Inspiration, Learning, Low Cost Marketing, marketing, Pamela Slim, Power Tips, Relationships, Unconventional Marketing, Unconventional Thinking
June 7th, 2010 at 4:46 pm
Fantastic read, I just handed this onto a colleague who was doing a little researching on that. And he actually bought me lunch because I found it for him…. smile.. So let me rephrase that: Thanks for lunch!But yeah Cheers for taking the time to discuss this, I feel strongly about it and really like learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.