Word of Mouth Marketing: Workin’ at the Car Wash
I often find myself on the receiving end of questions regarding word of mouth (WOM) marketing –”How often do you have a marketing program that is focused on WOM?”; “How do you make sure that WOM is working?”; “How do you control it?”
My suggestion to achieve WOM success is to plan the biggest event you can afford and invite EVERYONE! And don’t just invite customers. The reason why is simple, but often overlooked. Your customers, if pleased with your service, have already told people about your product or service. It is the customers that have not yet been WOWed from an interaction with you that can help you reach a brand new audience. Emergemcemarketing.com has a nice blog on this subject.
Get the message to spread to new customers through interactions outside the usual office or business environment. An event that I have had consistent success with is a car wash. For the cost of a power washer and a local high school or community group, you can increase interaction, goodwill, and your bottom line.
Let the people you please spread the word about your business!
POWER ON-Mark
Tags: Attention Grabbers, confetti effect, confetti project, Customer Value, Dynamic Marketing, Marketing Knowledge, small business marketing, word of mouth
