Comments on: Viral Marketing: Are You a Sweeper or a Spreader? http://www.atomicpenny.com/2010/03/viral-marketing-are-you-a-sweeper-or-a-spreader/ Unconventional Marketing Tue, 17 Aug 2010 13:11:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Atomic Penny » Blog Archive » Spreading Your Marketing Message One Step at a Time http://www.atomicpenny.com/2010/03/viral-marketing-are-you-a-sweeper-or-a-spreader/comment-page-1/#comment-228 Atomic Penny » Blog Archive » Spreading Your Marketing Message One Step at a Time Tue, 20 Apr 2010 14:05:59 +0000 http://www.atomicpenny.com/?p=727#comment-228 [...] of this from a marketing perspective. These runners and those cheering for them are all spreaders.  Spreading Confetti, to all those that saw them run. What a great way to spread a message of hope [...] [...] of this from a marketing perspective. These runners and those cheering for them are all spreaders.  Spreading Confetti, to all those that saw them run. What a great way to spread a message of hope [...]

]]> By: POWER ON! - Mark http://www.atomicpenny.com/2010/03/viral-marketing-are-you-a-sweeper-or-a-spreader/comment-page-1/#comment-207 POWER ON! - Mark Thu, 18 Mar 2010 16:34:17 +0000 http://www.atomicpenny.com/?p=727#comment-207 Spread away! The more you provide not only the slogan, but the face, you are ahead. It doesn't need to be about the budget, it can be about the effort and impact. I like that you have fun with your slogan. Be sure to trademark it so it is yours to keep. I would recommend focusing on the positives, and go full speed ahead. There may be negatives out there, but remember that you can only do what you can do. Live your brand and provide the WOW factor. Your message of good will drown out any bad that may be out there. POWER ON--Mark Spread away! The more you provide not only the slogan, but the face, you are ahead. It doesn’t need to be about the budget, it can be about the effort and impact. I like that you have fun with your slogan. Be sure to trademark it so it is yours to keep.

I would recommend focusing on the positives, and go full speed ahead. There may be negatives out there, but remember that you can only do what you can do. Live your brand and provide the WOW factor. Your message of good will drown out any bad that may be out there.

POWER ON–Mark

]]> By: Daniel Broadbent http://www.atomicpenny.com/2010/03/viral-marketing-are-you-a-sweeper-or-a-spreader/comment-page-1/#comment-206 Daniel Broadbent Thu, 18 Mar 2010 03:56:23 +0000 http://www.atomicpenny.com/?p=727#comment-206 I'm a spreader but I don't have the means to spread it very far. most of the sweepers are concerned with the potential taint of their message or image. If the message gets perverted and over shadows the true message, then much damage control is needed to recover. I have had my slogan (She's not like other girls. We're not like other jewelers.) mutated to other businesses in group introductions and I love it. It is a fun teas and complement. I would love to get some viral marketing like that going. Publicity is good even if it goes in a different direction than intended as long as it doesn't become negative. I would however have issues if someone else changed it and made it much more visible than mine so my slogan looked like the ripoff. I’m a spreader but I don’t have the means to spread it very far. most of the sweepers are concerned with the potential taint of their message or image. If the message gets perverted and over shadows the true message, then much damage control is needed to recover.

I have had my slogan (She’s not like other girls. We’re not like other jewelers.) mutated to other businesses in group introductions and I love it. It is a fun teas and complement. I would love to get some viral marketing like that going. Publicity is good even if it goes in a different direction than intended as long as it doesn’t become negative.

I would however have issues if someone else changed it and made it much more visible than mine so my slogan looked like the ripoff.

]]> By: 5 Steps To Earn Money Online With YouTube | Internet Means Business http://www.atomicpenny.com/2010/03/viral-marketing-are-you-a-sweeper-or-a-spreader/comment-page-1/#comment-199 5 Steps To Earn Money Online With YouTube | Internet Means Business Wed, 10 Mar 2010 07:39:35 +0000 http://www.atomicpenny.com/?p=727#comment-199 [...] Atomic Penny » Blog Archive » Viral Marketing: Are You a Sweeper … [...] [...] Atomic Penny » Blog Archive » Viral Marketing: Are You a Sweeper … [...]

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