Are Facebook and Twitter Working For or Against You?
Facebook has over 162 Million users in the U.S. alone and Twitter has 75 million users, with 15 million of them currently listed as active. These are staggering numbers, and if you are using these platforms to get your message out, you need to apply the right way to reach your target users.
Honda recently used Facebook to launch it’s new vehicle, the Crosstour, and the response was less than pleasing. If you look for followers on Twitter, the top company after celebrities and news organizations is the NBA then Whole Foods at 1.8 MM and 1.75 MM followers respectivly.
My point is that Facebook and Twitter, as well as other social media sites have there place. You need to decide how you are going to best use them to your advantage. Does your message resonate when posted? Rioja restaurant in Denver updates its fan page with new menus and special events. Uni-ball advertises its fan page in television commercials. Many companies are using twitter as a delivery system for coupons. Tony Hseih uses twitter to update employees and customers of his thoughts and goings on at Zappos.
I also use Facebook (Atomicpenny Fan Page) as a means to deliver my blog and to send out announcements. I use Twitter (@atomicmark) also as a delivery system. Until I get the Confetti Project fully up and running, that will be my reach. Watch for more information soon!
What are your expectations of your social media program, and are you expecting more than you realize?
POWER ON–Mark
Tags: @atomicmark, confetti project, Customer Value, Dynamic Marketing, Facebook, Fan Page, Honda, Marketing Help, Marketing Knowledge, Power Tips, Relationships, Rioja, Social Media, THE GRID, Tony Hseih, Twitter, Unconventional Marketing, Uni-ball, Viral Marketing, Zappos
