Atomic Penny

Amplitude: 1) the state or quality of being ample, esp. as to breadth or width; largeness; greatness of extent. (Source: www.Dictionary.com)

Recently I was reading “What The Dog Saw” by Malcolm Gladwell, and there was an article on ketchup. What caught me was the description of how the taste of a food is measured, it is amplitude. Amplitude measures the balance of sweet, sour, bitter, salty and umami and how each of these related to the complete taste of the food. Take a minute to read this article, I found it fascinating.

I started thinking of how this can apply to marketing with a big M. Marketing can be a wide assortment of differing activities focused on getting customers to buy your service or product, measuring the results and modifying your processes. This helps to insure a better marketing result and hopefully better sales. Unconventional marketing can become your amplitude if done correctly, or it can become your downfall if you leave the consumer with a bad experience. The depth and breadth of your marketing can increase your amplitude with your customers, prospects and suspects. Make your marketing a savory experience.

Here’s how:

• Create anticipation for your product. Remember the Apple commercial for the IPOD? A silhouette of a person wearing/holding an iPod, dancing to the music, no product, no pricing, just a visceral experience. You can do the same with a well thought out marketing program. Create anticipation and excitement for the product; get the customer in your business to experience more.

• Be exclusive. Work with your distributors to create a product or service that no else has. While that may sound expensive, it can be as simple as packaging two like products into a single package. Combine cocoa with marshmallows or milk with cookies.

• Don’t hesitate. If there is a hot new product or service, be sure the public know you have it in stock. If you have a unique service, trumpet your differences to the public. Make them aware, sometimes it can be done by word of mouth.

• Ask for assistance. Don’t be shy to ask your customers to tell others about you. Be sure to also let your customers know how much you appreciate your customers, a smile and thank you is more than most businesses do these days.

By doing some of these things, you can create a higher amplitude for your business. The experience is the thing. Whether it is visual, tasty, aromatic, and aural or touch, you can raise your amplitude by doing it better.

What is your amplitude?

POWER ON–Mark

Tags: actionable, Dynamic Marketing, Marketing Knowledge, Power Tips, small business marketing, Unconventional Marketing, Unconventional Thinking, Under-utilized Resources

This entry was posted on Tuesday, December 15th, 2009 at 5:00 am and is filed under Attention Grabbers, Customer Value, Dynamic Marketing, Marketing Help, Power Tips, Unconventional Activity, Under-utilized Resources. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.